Revolutionise Education

Doyobi · October 2020 - June 2021

A Singaporean Ed-Tech startup established in 2020 with the aim of making coding lessons easy to learn and teach, even for educators without programming experience. I came onboard to be their first marketing executive and handled their social media, ad campaigns, website and even physical flyers.

Online Marketing Collaterals

Social Media Posts

I managed the social media calendars across Doyobi’s 3 accounts on Facebook, Linkedin and Twitter, creating not only the visuals but also the post copy with the aim to increase brand awareness and establish the brands’s identity as a forward-looking company that aims for more teacher and student-orientated education.

My efforts has lead to an increase in the number of Facebook likes and Facebook followers by 100%, from 50 to 100 and 56 to 112 respectively, from within the period of 2 November 2020 to 1 June 2021.

Education Alliance Finland certification announcement

Facebook Ad Campaigns

As we launched our product, I set up the advertising campaigns to garner more inbound leads and shorten our sales cycle.

B2C Campaign for an enrichment school in the Philippines

One of our clients is a swim school that was looking to enable their swim instructors to earn alternative income as they were unable to conduct swim lessons in the pandemic. We assisted in reaching out to local parents of primary school children leads because we wanted to research the market potential.
This was the first ad campaign in the history of Doyobi.

Objective: Lead Generation
Offer: 50% off (Usual Price: 10,000 pesos) for the first 20 sign ups
I created the lead generation form and set up the Facebook campaign to collect the contact information of parents who were interested in a set of coding enrichment lessons.

I also designed the ad images and wrote the copy for clearance.

B2B Campaigns for Coding with Science Starter Pack

With help from the designer, I promoted Doyobi’s Starter Pack Course for teachers over several campaigns, testing reception and in various countries with different audiences.

Web Page Creation

screencapture-doyobi-doyobi-starterpack-2021-06-03-21_33_44.png

Starter Pack Sign Up Page

This page was created for teachers who were interested in trying out a sample of what our main product could offer. I was mainly in charge of designing the page layout and creating it.

Jobs Page (Marketing Orientated)

As the company was expanding, I was tasked with creating a page to collate all the job posts.

Physical Marketing Collateral

Revamping the Coding with Science Flyer (with QR code)

I collaborated with the company’s freelance designer and marketing staff tasked with updating and refreshing the look of our flyer, which advertised our main product. I designed the layout of the new flyer.